1st e-Marketing Conference for Business in Crete

1st e-Marketing Conference for Business in Crete was completed with great success and attendance.
The number of participants exceeded expectations of organizers, since more than 650 people attended the event that took place at K-28 conference room of TEI Crete.
The conference was organized by the members of e-BI Lab of TEI Crete in cooperation with the company Dotlogic and under the auspices of Region of Crete and the Greek Marketing Academy.
The organizers of the conference, during the crisis, have demonstrated that the combination of work experience with academic knowledge, can deliver results also indicating that marketing is one of the main drivers of growth and a way out of the crisis.
During the conference, teachers, market executives, public institutions and students had the opportunity to present interesting topics and also exchange views on e-Marketing. The speakers referred to the use of Internet and Social Media in Crete, Mobile Marketing, Social Media Marketing, to SEO, Business Intelligence, Branding and other relevant issues.

By the particular participation and participants’ questions revealed the expectation and the need for similar initiatives in Crete.

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