Expertise - e-Business Intelligence Lab

Fields

Business Intelligence
Business Intelligence (BI) is a set of theories, methodologies, architectures and technologies transforming raw data into important and useful information for business purposes. BI can handle huge amounts of data in order to identify and develop new opportunities. BI makes the interpretation of bulky data friendly. The use of the new opportunities and implementation of an efficient strategy can provide a competitive advantage in the market and long-term stability.
Digital Marketing
Digital marketing is now a need for any business, regardless of its size. Digital communication channels are many and should be optimally utilized in the prudential strategy to bring the best results.
UX Design
The usability is now a prerequisite for any modern technological product, but today it is no longer enough. In the modern design anthropocentric, holistic approach to the user experience as a whole derives from contact with the product is paramount. This is the purpose of User eXperience (UX) Design, and includes a combination of several aspects of Human-Computer Interaction (HCI), as Usability, Aesthetics, Visual Design etc. to complete a technology product to the fullest.

Expertise

e-Marketing Strategy
The success of online presence of a business requires careful planning and installation of the appropriate channels in an appropriate way in order to reach the desired target audience and get the message that the brand essence desires.
Social Media Marketing
The explosive growth of social media has made it essential to use the complete picture of a company and the best communication with the (potential) customers.
Search Engine Marketing
It is the projection of our product to the advertising space of search engines. Very effective way of online promotion, in which the installation is done case by case and according to the real desire of the user.
Search Engine Optimization
It consists of methods and techniques in order to make sure that a page will realize the best possible position in natural search engine results.

Data Analysis
Data analysis is a review process, cleaning, transformation and modelling data with the goal of discovering useful information, suggesting conclusions and supporting decision making. Data analysis has multiple facets and approaches, including various techniques. Data mining is a particular data analysis technique that focuses on modelling and discovery of knowledge to forecast. Business intelligence covers data analysis that relies heavily on the accumulation data by focusing on business information.
Wireframing
Before the implementation of any technology development like a website, an application or advertisement a careful planning should be made. The drafts and wireframes is a first test step before the actual implementation of a project.
Visual Design
While usability is one of the main features that should have every modern application, high design is the one that will make a product standing out and be loved by users.