Students’ Promotional Campaigns

Like every year, students of Marketing at TEI of Crete presented their work that was prepared during the each semester for the course “Advertising Campaign”.

You can see the impressive advertisements student here:

During the course, students, divided into groups, were invited to develop an integrated advertising campaign for an existing product, usually with initial guidance of enterprise-level Marketing Brief.

The groups of students were asked to complete many individual smaller projects during the demanding course, beyond the Promotional Video (eg a parallel action at Digital, Printed or Below the Line power).

The course Advertising Campaign is one of the main courses in the direction of Marketing at TEI of Crete. The course is taught at the Department of Marketing and Advertising and in the direction of Marketing at the Department of Business Administration (Agios Nikolaos).